point to verify ™

Comodo help customers trust e-commerce websites through TrustLogo - the Internets first "Point to Verify™" Real-time Identity Assurance technology

Kent, UK. Comodo, the Internet security specialist, has announced its web identity assurance product TrustLogo as being a resounding success with both customers and partners. Since its initial release through InstantSSL.com, Comodo’s SSL offering, its and subsequent availability as a standalone product through TrustLogo.com, TrustLogo has quickly affirmed itself as essential technology for all e-commerce enabled websites. Through a dynamically supported logo placed on websites, TrustLogo provides confidence and peace of mind to website visitors. In turn, TrustLogo helps achieve what is currently unavailable - an e-commerce environment in which website visitors are assured they are dealing with legitimate organisations and are trusted by the leading Credit Card Companies.

TrustLogo is deployed using Comodo's innovative 'Point to Verify™' technology. Website visitors can request a real-time identity verification of the website displaying the TrustLogo simply by hovering their mouse over the logo. The identity of the website is then verified using Comodo's Identity Assurance infrastructure, known as the IdAuthority, in real-time, and a summary of the site's credentials are displayed to the visitor. Further essential site details are available by clicking on the TrustLogo itself.

"TrustLogo is essential for any website who takes its customer concerns about safe and secure online shopping seriously", says Paul Tourret, Managing Director of Comodo Ltd. "TrustLogo is not only about a site claiming to be trustworthy, what makes it different is its ability to allow website visitors to actively validate that claim, and in real-time. Being successful in e-commerce hinges on whether your customers have confidence in you and trust who you are. TrustLogo is an effective and cost effective way to both establish and maintain that trust” comments Tourret.

TrustLogo technology provides site visitors with up to the second validity reports directly from Comodo’s IdAuthority. The real-time lookup of a site's credentials ensures that the site visitor will always benefit from knowing the actual status of the website at any particular moment. Providing up to the second website identity assurance is a revolutionary step in achieving a safer and securer web for both home and business users.

TrustLogo is available in a number of product types. Each product type provides up to the second identity assurance as well as information specific to the product type. As a website is validated before it can display the various product types, the visitor is informed that not only a site is legitimate, but it has the right to make the claims represented through their TrustLogo:

Secure & Authentic TrustLogo:
The Secure & Authentic TrustLogo removes a major barrier to successful e-commerce: the inability to verify the trust between a website and its visitors. The website's company name and country of incorporation are prominently displayed on the TrustLogo, and simply by hovering their mouse on the logo website visitors can view your company logo and address. Prior to being issued with a TrustLogo, the applicant's details are validated, ensuring that only authentic organisations may display credentials when a visitor 'points to verify'. The Secure & Authentic TrustLogo is available in two seal types for sites with and without SSL capabilities, and is available for $119 from TrustLogo.com and at a discounted rate through product bundles available at InstantSSL.com

Card Payment TrustLogo:
The Card Payment TrustLogo addresses the growing issue of websites losing customers at the point of sale simply due to fears of exposing credit card details to a website. Display of Card Payment TrustLogo informs customers that the website has been authorised by the world's leading credit card companies to handle credit cards. The concept of proving the right to accept credit cards is unique to Comodo and is only available through the Card Payment TrustLogo. Sites may register for a Card Payment TrustLogo for $89 through TrustLogo.com or can purchase it at a discounted rate through product bundles available at InstantSSL.com.

Official Comodo Partners:
All Official Comodo Partners are eligible to display the Partners Seal. Like the other TrustLogo product types website visitors can validate an organisation by using the point to verify method. TrustLogos are available for resale to existing and new Comodo partners and integration into partner product portfolios through its Reseller programme.

TrustLogos are available from both TrustLogo.com and InstantSSL.com and are discounted through the various SSL plus website identity assurance packages.

About Comodo: Comodo (SSL Certificate Authority ) is a leading Internet security specialist and provides next generation E-commerce Security Solutions. Through a growing range of products, services and applications developed by its dedicated research lab, Comodo provides software, hardware, secure messaging and certificate based security.

After its first year of issuing SSL Certificates, Comodo has quickly become the 2nd largest Certification Authority in the world. For product information please contact + 1.888.266.6361 or + 1.703.581.6361 or visit the Comodo Home Page at www.comodogroup.com.

"Verification is the key to establishing Trust.

Trustlogo delivers real-time Identity Assurance to your web site visitors.

Allowing your customers to verify who you are achieves a previously unavailable level of Trust"